Fashion Communication & Business

The commercial and editorial engine of fashion: brand building, content, media and retail strategy, taught through live brand briefs and market research.

Level
Undergraduate
Duration
3 years, full-time · dual-country option
Campuses
Mumbai · Dubai
Intake
September 2026
FAD students at an industry showcase in Mumbai

Work from this programme

Student projects, live briefs & showcases

  • Show environment and production at a FAD student showcase

    Show production and press

  • FAD students presenting to industry mentors

    Brand strategy presentations

  • FAD International Academy campus interior

    Campus and resource centre

Curriculum

3 years, full-time · dual-country option

  1. Year One

    Brand and audience

    Fashion systems, consumer behaviour, visual communication, writing for fashion and digital fundamentals.

  2. Year Two

    Media and commerce

    Public relations, content strategy, retail and merchandising, data-informed marketing, event production.

  3. Year Three

    Strategy project

    Live client strategy, business planning, launch campaign execution and professional placement.

Highlights

Why this programme

Graduates enter brand marketing, PR, buying, fashion media and entrepreneurship, with a dual-country study option.

  • Dual-country study across Mumbai and Dubai
  • Live client briefs with retail and luxury partners
  • Industry placement in the final year

Campuses

Delivered at Mumbai · Dubai

  • Mumbai

    Bandra — the hub of fashion and film. Full design, textile and photographic studios.

    Offered

  • Pune

    A studio campus for undergraduate design and styling cohorts.

    Not offered for this programme

  • Dubai

    Gulf campus for luxury management and dual-country study.

    Offered

Enquire

Speak to admissions about Fashion Communication & Business.

Applications are assessed on portfolio and intent. Request the prospectus, a campus visit or a portfolio conversation.

Admissions September 2026